Potcraft
Heritage blooms anew in modern planters.
Stall design, Brochure, Website Design
Potcraft, a B2C venture by a 40-year-old parent company, entrusted Nextab Branding to cultivate its brand identity for a new market. Rooted in the company's rich heritage, we carefully selected a warm and earthy color palette of orange and brown, complemented by the incorporation of wood ring patterns, symbolizing the enduring strength and natural beauty of their planters. This design choice not only pays homage to their legacy but also positions Potcraft as a purveyor of premium, timeless products.
Our services extended to designing a user-friendly website that showcases their exquisite planters, a captivating stall design for a key expo event, and a comprehensive brand guide to ensure consistency across all platforms. We designed collaterals that seamlessly blend heritage with modernity, creating a brand experience that resonates with discerning customers and establishes a strong foundation for Potcraft's B2C presence.